Archive for December 31st, 2011

Martha Rogers – Customer Relationship Management Expert

Martha Rogers, Ph.D. is an expert in the rapidly evolving fields of customer-focused strategy, customer relationships and increasing demand chain, and managing CRM and DCM ROI, and customer equity. Business 2.0 magazine named Martha Rogers, Ph.D. one of the nineteen most important business gurus of the past century. Her newest book Rules to Break & [...]

SAP Innovation Now 2011: Débat CRM & Mobilité – première partie

Débat sur le CRM & la mobilité durant le SAP Innovation Now 2011 – le 13 septembre 2011. www.itelligence.fr Avec la participation de : Thierry ROBIN, Associate Partner, Atos David CAIRAT, Directeur général, Itelligence Philippe KAUFFMAN, Business Developer Manager, RIM et Bertrand LAFFORGUE, EMEA Senior Director Center of excellence for mobility, SAP